SOUP by Sougat Paul ,was created in 2010 by the designer when he felt the need to dress the quintessential Indian woman in clothes which were ready to wear with a couture sensibility, that stood out of the crowd. The brand has stood out for its offbeat state-of-the-art and prints with unique mixing of colors, in silhouettes made to embrace and celebrate femininity. It aspires to cater that perfect ensemble to every woman who wishes to endorse beauty, femininity, confidence and a dash of eccentric quirk all put together .